# In 0-1, doing things that don’t scale…

- Date: 2026-03-08
- Category: entrepreneurship
- URL: https://kushtaneja.com/in-0-1-doing-things-that
- Original: https://x.com/kushxtaneja/status/2030476496683540635
- Song: All Falls Down — Kanye West, Syleena Johnson

In 0-1, doing things that don’t scale makes more sense especially because mistakes at scale are expensive in the age of AI